{"id":16878,"date":"2021-10-21T11:11:14","date_gmt":"2021-10-21T15:11:14","guid":{"rendered":"https:\/\/www.paawwa.org\/?p=16878"},"modified":"2021-10-21T11:11:14","modified_gmt":"2021-10-21T15:11:14","slug":"new-research-shows-most-americans-are-unaware-of-their-daily-water-consumption","status":"publish","type":"post","link":"https:\/\/dev.linnflux.tech\/paawwa\/new-research-shows-most-americans-are-unaware-of-their-daily-water-consumption\/","title":{"rendered":"New Research Shows Most Americans are Unaware of Their Daily Water Consumption"},"content":{"rendered":"

New Research Shows Most Americans are Unaware of Their Daily Water Consumption<\/strong><\/p>\n

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MECHANICSBURG, Pa. (Oct. 21, 2021)<\/strong>\u00a0\u2013 According to\u00a0new research<\/a>\u00a0conducted by global research agency Opinium on behalf of American Water, Americans underestimate the amount of water they use daily by 90%. Most believe they use less than 100 gallons of water each day, when the actual number is more than 2,000 gallons on average (according to\u00a0Water Footprint Network<\/a>). This figure considers the water consumed by individuals directly (e.g. dishwashing or watering the lawn) and indirectly (e.g. the water required to produce food). With the majority of Americans underestimating their own personal water usage, the study also found a lack of awareness for water consumption in specific areas of their lives as well.<\/p>\n

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Ahead of the annual observance of the Value of Water\u2019s\u00a0Imagine a Day Without Water<\/a>\u00a0on October 21st<\/sup>, the survey asked a nationally representative sample of more than 2,000 Americans to reflect on their daily water consumption and how much water is required to produce many common items we consume daily. The findings revealed that \u2013 regardless of gender, homeownership, or age \u2013 Americans are largely unaware of just how large their water footprint is and the variety of ways water impacts their everyday lives.<\/p>\n

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\u201cWe all know water is a vital part of our daily lives for drinking and basic hygiene, but we often don\u2019t consider the water needed to produce the foods we eat or even the clothes we wear,\u201d said Dr. Lauren Weinrich, Principal Scientist, Water Research & Development at American Water. \u201cAs part of our commitment to provide clean, safe, reliable drinking water for our customers, it\u2019s important to raise public awareness of the true value of water. During this year\u2019s Imagine a Day Without Water, we want to help educate our customers on the importance of water, but also ways they can participate in the efforts to support water efficiency and conservation.\u201d<\/p>\n

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The study revealed Americans\u2019 various underestimations of water consumption for products they likely use every day:<\/p>\n